AmiSights

My CPAP died this weekend. Not “acting up”... completely dead. And it took 72 hours to get it replaced. I wasn’t prepared for how quickly things would unravel. Within a day, I felt like I was falling apart. I was exhausted, foggy, and short-tempered. The simplest things felt harder than they should. I was just trying to get through the day, and not doing a very good job of it. And then it hit me, this is how I used to feel all the time. I remember how stubborn I was about it.

I’m starting to see something that feels like an early signal. According to Business Insider, companies are beginning to pull back on benefits that, until recently, felt almost untouchable, parental leave, PTO, even pensions. Zoom and Deloitte are already making these moves. This isn’t really about benefits. It’s about leverage shifting back to employers. Hiring has slowed, quit rates are down, and people aren’t moving the way they were a few years ago. Companies know it. And

A new WSJ article highlights a major but underappreciated shift: about 31% of Americans are now considered upper middle class, up from roughly 10% in 1979. That’s a meaningful expansion of higher-earning households—not a hollowing out. The more important takeaway is what this does to the economy. We are increasingly operating in a two-speed consumer environment. On one side is a larger, more resilient upper-middle segment that can spend, save, and absorb financial shocks. On

Most marketers are using AI. Few are using it well. Here's what actually matters. 1. ‎Give AI context. It doesn't know your brand, your audience, or what's worked before. Feed it everything. 2. Always edit. The first draft is never good enough. The part that sounds truly human is on you. 3. Treat every prompt like a brief. Audience, goal, tone, format, constraints. Same prompt, same output. 4. Guard your brand voice. AI averages everything it learned. Tell it what you never s

"You can't change the people around you, but you can change the people around you." Read it once and it sounds like a typo. Read it again and it might be the most honest piece of life advice in a single sentence. The energy you're surrounded by every day quietly shapes your beliefs, your ambition, and your standards, often without you even noticing. So, if you've been feeling stuck, don't just look inward, look around you. Sometimes the most powerful thing you can do isn't wo

Here's the hard truth about AI: the more convincingly it presents information, the more critical it becomes to question what's beneath the surface. In the past six months, we've had AI produce things that were fast, polished, and completely wrong. The problem wasn't obvious. It looked right. It sounded right. We almost didn't catch it. And that's the real risk — not that AI gives you garbage, but that it gives you garbage wrapped in a bow. You think you're saving time. In rea

U.S. manufacturing jobs are down since January 2025, but factory output is up 2.3% and shipments up 4.2%. There's a quiet recovery happening, and according to The Wall Street Journal, it has almost nothing to do with tariffs. The real driver is demand. The AI build-out is pulling hundreds of billions into semiconductors, power systems, and data center infrastructure, things America happens to be good at making. Aerospace output is up 28%. Meanwhile, the sectors Trump protecte

In this edition of the AmiSights Podcast, we dive into the entrepreneurial journey of Linda Bradbury, founder and CEO of Scale to Black. With a rich background in the fashion industry and a passion for helping small businesses thrive, Linda shares her story and valuable lessons learned along the way. "The biggest thing that I think helps business owners in crisis is helping them find clarity first and foremost. When you're heads down, you're not necessarily thinking clearly.

United Airlines CEO Scott Kirby has an unconventional but effective leadership habit: lying on his office floor and taking a 20-minute nap during the workday. Fortune wrote about a recent interview with McKinsey & Company, Kirby defended the practice simply, "If I take a 20-minute nap, I've accomplished more than anything else I would have accomplished in that time. When you're tired, your brain is not 100 percent. If you're not 100 percent, you shouldn't be making decisions.