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AmiSights
Your Daily Dose of Business Financing Insight
Start your day here and let AmiSights keep your entrepreneurial flame lit.
Welcome to AmiSights, where business strategist, Ami Kassar of MultiFunding writes his daily blog. Ami shares insights about business growth, sustainability, financing market trends, inspirational messages and a little humor mixed with a dose of humility.


AmiSight 6/29: Raising AI-Native Kids
A fascinating Business Insider article explores how one family is introducing AI to their children, not by restricting it, but by teaching responsible use. By involving their kids in conversations with Claude, the parents are showing them how to ask better questions, evaluate answers, and use AI as a tool for learning and problem-solving. The key lesson: AI should enhance critical thinking, not replace it. As AI becomes a part of everyday life, the ability to question, verify

Ami Kassar
1 min read


AmiSight 6/26: When Discipline Becomes Stronger Than Mood
"Most limitations disappear when discipline becomes stronger than mood." It's easy to feel motivated when everything is going well. The real challenge comes on the days when you're tired, distracted, or simply don't feel like putting in the work. Many people believe success is driven by motivation, but motivation is unpredictable. It comes and goes. Discipline, on the other hand, creates consistency. It helps you take action regardless of how you feel in the moment. Whether y

Ami Kassar
1 min read


AmiSight 6/25: The Weight of Candor
One of the hardest parts of my job is being candid with entrepreneurs. People come to me with dreams, plans, and hopes for what their businesses can become. The last thing I want to do is discourage them. But it would be irresponsible to encourage a funding strategy that isn't realistic in today's market. Sometimes I can almost feel the disappointment on the other side of the screen when I tell someone their goals aren't achievable right now. Whenever possible, I try not to s

Ami Kassar
1 min read


AmiSight 6/24: One Year After $1 Billion
This time last year, we celebrated crossing $1 billion in funding secured for our clients. Today, that total stands at $1,182,317,754. Over the past 12 months, the MultiFunding team has closed 130 transactions, helped 55 entrepreneurs buy businesses, and worked with 31 lending partners to help business owners pursue their goals. Milestones are fun to celebrate, but I've learned that the real impact isn't measured in dollars. It's measured in the entrepreneurs who take the lea

Ami Kassar
1 min read


AmiSight 6/23: The Next AI Battle May Be for Your Heart
Most conversations about AI focus on productivity, jobs, or cybersecurity. But a Wall Street Journal article highlights a different risk: emotional attachment. A new generation of AI-powered home robots is being designed not just to help us, but to bond with us. One example is "The Familiar," a furry, dog-sized robot created by iRobot founder Colin Angle. Unlike a Roomba, its primary purpose is companionship. It follows family members around the house, learns routines, and is

Ami Kassar
1 min read


AmiSight 6/22: Personalization Is Beating Scale
Yelp's latest Fastest Growing Brands report produced a surprising winner: 7 Brew, a drive-thru coffee chain that most Americans have never heard of, topped the list with a 244% increase in consumer interest. Other fast growers included Smoothie King, Bojangles, Wingstop, and Paris Baguette. The bigger story isn't coffee. It's personalization. Yelp found that the fastest-growing brands are winning because they give customers more control over their experience—whether that's th

Ami Kassar
1 min read


AmiSight 6/19: Respect Isn’t Earned by a Title
"Make it a habit to respect people without knowing their qualifications, title, or position." Respect should never be reserved for those with impressive titles or accomplishments. Every person deserves to be treated with kindness, dignity, and consideration, regardless of their role or status. When we choose to respect others before knowing what they do, we show character, build stronger relationships, and create a more positive environment for everyone around us. Respect isn

Ami Kassar
1 min read


AmiSight 6/18: The Offsite We Didn’t Expect
As I’ve written before, we’ve become an increasingly virtual company. Our team is spread across the United States, and now includes employees in the Philippines in collaboration with Doxa Talent. There are many advantages to this model, but it also presents challenges. Building culture is harder when most interactions happen through computer screens. That’s why we get together twice a year — to learn, collaborate, and have some fun. These gatherings matter because relationshi

Ami Kassar
1 min read


AmiSight 6/17: The Business of Sports Is Testing Its Fans
Sports became great because they were one of the few things everyone could enjoy together. But somewhere along the way, leagues started treating fans less like communities and more like revenue streams. Today, following your favorite team often means juggling multiple streaming subscriptions, while attending a big game can cost thousands of dollars. Stadiums are increasingly being built around luxury suites and premium experiences rather than everyday fans. As a recent Busine

Ami Kassar
1 min read


AmiSight 6/16: He Lost 90% of His Revenue Overnight. Then Rebuilt Bigger Than Ever.
In this special edition of the AmiSights Podcast, Francis Miller joins Lynn Ozer and I for a conversation with his client, Jack Korbutov, founder of The Art of Medicine. From losing 90% of his company's revenue overnight when insurance companies stopped covering compounded medications, to rebuilding from the ground up, earning licenses in all 50 states, and expanding into a 9,000-square-foot facility, Jack's entrepreneurial journey is a powerful lesson in resilience, adaptabi

Ami Kassar
1 min read


AmiSight 6/15: The Real Lesson from the Strait of Hormuz Crisis
The closure of the Strait of Hormuz wasn't just an energy story, it was a reminder that in today's world, leverage often beats strength. A recent Wall Street Journal article highlighted the broader implications of the disruption. Iran demonstrated that a country doesn't need the largest military or economy to create global disruption. By controlling a critical chokepoint, it was able to impact energy markets, supply chains, and economic confidence worldwide. We've seen this p

Ami Kassar
1 min read


AmiSight 6/12: If You Can't Overthink the Worst, Why Can't You Overthink the Best?
We tend to always think about what could go wrong. Whether it is before a big meeting or a difficult conversation, we anticipate conflict. Before taking a risk, we imagine every possible obstacle waiting around the corner. Before that next moment of overthinking, ask yourself: If your mind is capable of creating detailed stories about the worst-case scenario, why can't it create equally detailed stories about the best-case scenario? What if the meeting goes better than expect

Ami Kassar
1 min read


AmiSight 6/11: 68.75% Female: One of MultiFunding's Greatest Strengths
One of the things I'm most proud of at MultiFunding is that 68.75% of our team is female. I consider that one of our superpowers. Over the years, I've found that strong, intelligent women bring an important balance to any organization. They help keep us grounded, ask thoughtful questions, challenge conventional thinking, and often see risks and opportunities that others miss. The success of any company comes down to the quality of its people, and we are fortunate to have an i

Ami Kassar
1 min read


AmiSight 6/10: When Someone Thinks They're Smarter Than the Rules
Every once in a while, I get on a call with a prospective client and within minutes I know it's not going anywhere. They're not looking for advice. They're looking for someone to tell them how to get around SBA rules. The funny thing is they almost always think they're the smartest person in the room. It took me years to recognize this pattern. Today, my goal is simple: politely end the call and move on. Life is too short to spend time with people trying to outsmart a system

Ami Kassar
1 min read


AmiSight 6/9: The Billionaire Who Loves Boring Businesses
I recently read a Wall Street Journal article about Fernando De Leon who built a multibillion-dollar empire by investing in businesses most people ignore—dental practices, veterinary clinics, insurance, and other essential service companies. His philosophy is simple: look for fragmented industries, challenge accepted assumptions, and buy when others are pulling back. It's a reminder that you don't need to chase the next hot trend to build wealth. Some of the best opportunitie

Ami Kassar
1 min read
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Thanks for your interest in AmiSights, Powered by MultiFunding - feel free to reach out any time. We will get back to you soon!
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