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AmiSights
Your Daily Dose of Business Financing Insight
Start your day here and let AmiSights keep your entrepreneurial flame lit.
Welcome to AmiSights, where business strategist, Ami Kassar of MultiFunding writes his daily blog. Ami shares insights about business growth, sustainability, financing market trends, inspirational messages and a little humor mixed with a dose of humility.


AmiSight 7/31: Building Balanced Strength Into Your Financing
You've probably heard "don't skip leg day." But what about don't skip your financing strategy? Anyone who's spent time in a gym has seen the imbalance: well-built arms and chest, resting on a foundation that never gets the same attention. The parts people notice get the work, and the parts that actually hold everything up get skipped. Business financing tends to follow the same pattern. Many owners build their entire strategy around one familiar source, usually their local ba
Ami Kassar
1 min read


AmiSight 7/30: The Smart Way to Use AI
About a year ago, I took my first ride in a Waymo in Los Angeles. I’ll admit I was a little nervous. Sitting in the back seat with nobody behind the wheel just felt wrong. Every stop sign, every turn, and every pedestrian had me wondering if this thing was about to make a mistake. By the end of the ride, though, I had to admit it was pretty impressive. Later that day I needed another ride, but it was outside Waymo’s service area, so I called an Uber. Within a few minutes I be
Ami Kassar
2 min read


AmiSight 7/29: When You Already Know the Answer
A recent Entrepreneur article caught my attention because of one simple admission from a founder: he knew for almost a year before he finally acted. He was talking about a difficult personnel decision, but it made me think about how often this happens in business. Deep down, we usually know the answer long before we’re ready to do something about it. We wait because we’re loyal. We hope things will get better. We don’t want to have the hard conversation. Sometimes we convince
Ami Kassar
1 min read


AmiSight 7/28: How a Family Business Became a Masterclass in Business Turnarounds
In this week's edition of the AmiSights Podcast, we have James Perly joining Ami and Lynn for a wide-ranging conversation about entrepreneurship, resilience, and the lessons that come from building — and rebuilding — a business from the ground up. James grew up in a third-generation family map-making business in Toronto, one so well known that customers would ask for "a Pearly" instead of a map book by name. When his father passed away suddenly, James took over the company at
Ami Kassar
1 min read


AmiSight 7/27: What Will Make This Week a Success?
Happy Monday! Before your calendar fills up and your inbox takes over, ask yourself one simple question: What will make this week a success? For me, the answer is easy. Today we welcome a new loan advisor to the MultiFunding team. More than anything else on my to-do list, my priority this week is helping her get integrated, feel supported, and start her journey with us on the right foot. As our company continues to grow, I’ve realized that spending time with each individual b
Ami Kassar
1 min read


AmiSight 7/24: Look Back with Gratitude. Look Ahead with Confidence.
"Be proud of how far you've come, and excited for where you're going." Entrepreneurship has a way of making us focus on what's next. The next customer. The next hire. The next challenge. The next milestone. While ambition is one of the qualities that drives successful business owners, it can also make us overlook how much we've already accomplished. Every setback you've overcome, every lesson you've learned, and every obstacle you've navigated has shaped the leader you are to
Ami Kassar
1 min read


AmiSight 7/23: If the Crisis Were Today
One of the things I’ve been thinking about lately is how differently we behave when a crisis is real versus when it’s only hypothetical. When the crisis is in front of us, priorities become remarkably clear. We stop wasting time. We make decisions faster. We focus on what actually matters. We cut through the noise. But when the crisis is something we think might happen six months or two years from now, it’s surprisingly easy to convince ourselves we’ll deal with it later. “I’
Ami Kassar
1 min read


AmiSight 7/22: The Joy of Watching the Next Generation Build
There are plenty of milestones in life that bring satisfaction. Building a business. Hiring your first employee. Landing a big client. Paying off debt. Watching your team succeed. But I wasn’t prepared for how much joy I would get from watching my 24-year-old daughter, Charlotte, launch her own entrepreneurial venture, The Loyalty Lane. As entrepreneurs, we spend years solving problems, making payroll, taking risks, and wondering if we’re completely out of our minds. We don’t
Ami Kassar
2 min read


AmiSight 7/21: Hire Slow. Build Strong.
I recently came across this Wall Street Journal article about Bending Spoons, the software company behind brands like Evernote and WeTransfer. Last year, they reportedly received around 800,000 job applications and hired just 286 people. Most of us could never be that selective, but the lesson resonates. Every bad hire costs far more than salary. It consumes time, energy, culture, and momentum. I've learned that when we hire because we're under pressure, we often regret it. W
Ami Kassar
1 min read
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75 E. Butler Avenue
Ambler, PA 19002
800-276-0690

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