AmiSights

As AI-generated content floods feeds, a surprising countertrend is emerging: brands are now marketing what they don’t  use. According to The Wall Street Journal , Aerie, Le Creuset, and others are explicitly labeling campaigns as “AI-free,” turning human-made content into a differentiator. This isn’t anti-tech, it’s pro-trust. In a world where consumers increasingly assume everything is synthetic, “real” has become a premium attribute. The data backs it up: consumers are skep

"I have finally discovered what's wrong with my brain: On the right side nothing is right, on the left side nothing is left.” Yes, this is a funny a joke, but it can be relatable. There are moments when nothing feels clear, every decision feels off, and you start questioning everything. It may feel like you're going backwards, but it's actually just the process. Entrepreneurship isn’t about always being right; it’s about moving forward. That’s entrepreneurship. No clear path.

I have this picture in my drawer. It's of a small, one-room office I rented from a CPA for $300 a month. That was it. No team, no scale, no roadmap… just a belief that something could be built. It’s funny how easy it is to get caught up in whatever challenge is right in front of you. In the moment, it can feel big, frustrating, even overwhelming. But perspective changes everything. When I step back and think about how far we’ve come, those same challenges look different. They

Big companies are rapidly turning AI adoption into a measurable performance metric, ranking employees based on how much they use AI tools. What was once optional is now becoming mandatory. Firms like Meta, Google, and JPMorgan are embedding AI usage into goals, performance reviews, and even compensation structures, using dashboards, incentives, and internal mandates to drive behavior change. However, this push is not driven purely by productivity gains. Many companies have ye

The SBA just announced a new “Grocery Guarantee” program  aimed at boosting lending across the food supply chain and a new program to enhance loans to manufacturers . These are smart, targeted moves. By increasing guarantees, the SBA is making it easier for lenders to finance manufacturers, grocers, distributors, and producers. These are industries that actually need capital to expand. But let’s not overstate the impact. Even if this drives more lending, it will take years fo

I always caution borrowers that if it feels too good to be true, it usually is. I recently read on NPR about a business owner who took fast, easy capital to support her company. Within weeks, daily payments piled up. When she fell behind, her lender froze all of her accounts... no warning. What started as a lifeline became a shutdown. This is what happens when speed wins over structure. Webinars of the Week April 7 @ 12-1PM ET The 65% Exit: When Cofounder Conflict Turns into

I feel like I’m living in two different realities right now. At MultiFunding, things are working. Our pipeline is strong. Clients are moving forward. We’re growing. It feels like business as usual. And then I look up, and the world feels anything but normal. Friends in Israel have been running to bomb shelters. Team members in the Philippines are preparing for potential disruptions due to energy shortages. People I know in different parts of the world are suddenly thinking ab

AmiSights started in the middle of the chaos. During the pandemic, every day brought new PPP rules, new questions, and a lot of confusion. Business owners needed clarity—and fast—so we started writing. It wasn’t a strategy or a brand at the time. It was simply a way to keep our community informed and cut through the noise. When PPP faded, the writing didn’t. What began as real-time updates evolved into something broader—reflections on financing, leadership, growth, and the re

For the first time ever, more retail space is going to services than stores. Think fewer shopping bags… more Botox, boxing, and Pilates. According to the Wall Street Journal , Over 50% of retail space is now leased to service businesses—driven by a $2T+ wellness boom and the continued rise of e-commerce. What’s changing: • Consumers spend on how they feel , not what they own • The gym is the new “happy hour” • Landlords favor experience-driven tenants The takeaway: Retail isn