AmiSights

This isn’t just inflation, it’s pricing strategy . According to the Wall Street Journal , companies are keeping headline prices low and quietly adding fees at checkout. And it works because of one simple truth: once customers are committed, they rarely walk away. What matters: Surcharges are deliberate. They preserve price optics and shift blame (“fuel,” “processing”) instead of raising base prices. Timing is the trick. Late-stage fees (“drip pricing”) convert better, even if

“80% of good mental health is staying away from the wrong people.” As simple as it sounds, it is important to take a step back and take a look at the people around you. The wrong people don’t always seem toxic. Sometimes it’s subtle. Maybe they tend to have a negative outlook on things, quiet judgment, lack of support, or after seeing them, you leave feeling drained instead of energized. Over time, that weight adds up. It creates doubt, stress, and emotional noise that’s hard

I believe the best way to measure business health isn’t revenue growth or headcount or even profit. It’s about getting enough sleep. Sure, most of us have a rough night here and there, but over time: Are you sleeping well? Or do worries keep you awake, carrying business stress deep into the night? I’ve joked that in my next life, I want to create a “Sleep 5000” list to replace the Inc. 5000—a ranking of the entrepreneurs who sleep the best. The ones who have built something s

An entrepreneur reached out to me yesterday about a line of credit offer she had received. On the surface, it sounded simple enough: a 4% fee, weekly interest of 1.04%, and a weekly payment. Clean. Easy to understand. Maybe even appealing. But when we slowed it down and calculated the actual cost of the capital, the effective interest rate was close to 72%. That’s the danger with offers like this. The terms are presented in a way that feels simple and manageable, but simplici

In this week’s edition of the AmiSights Podcast, we interview Bashir Rahemtulla, who shares his entrepreneurial journey from being a CPA to running a successful restaurant in Costa Rica. Bashir discusses the challenges he faced in his early career, the transition to the restaurant business, and the lessons learned along the way.  “It became a passion project. It was not a financial project to make money. It was not designed to lose money. I was going to be content, but I was

As AI-generated content floods feeds, a surprising countertrend is emerging: brands are now marketing what they don’t  use. According to The Wall Street Journal , Aerie, Le Creuset, and others are explicitly labeling campaigns as “AI-free,” turning human-made content into a differentiator. This isn’t anti-tech, it’s pro-trust. In a world where consumers increasingly assume everything is synthetic, “real” has become a premium attribute. The data backs it up: consumers are skep

"I have finally discovered what's wrong with my brain: On the right side nothing is right, on the left side nothing is left.” Yes, this is a funny a joke, but it can be relatable. There are moments when nothing feels clear, every decision feels off, and you start questioning everything. It may feel like you're going backwards, but it's actually just the process. Entrepreneurship isn’t about always being right; it’s about moving forward. That’s entrepreneurship. No clear path.

I have this picture in my drawer. It's of a small, one-room office I rented from a CPA for $300 a month. That was it. No team, no scale, no roadmap… just a belief that something could be built. It’s funny how easy it is to get caught up in whatever challenge is right in front of you. In the moment, it can feel big, frustrating, even overwhelming. But perspective changes everything. When I step back and think about how far we’ve come, those same challenges look different. They

Big companies are rapidly turning AI adoption into a measurable performance metric, ranking employees based on how much they use AI tools. What was once optional is now becoming mandatory. Firms like Meta, Google, and JPMorgan are embedding AI usage into goals, performance reviews, and even compensation structures, using dashboards, incentives, and internal mandates to drive behavior change. However, this push is not driven purely by productivity gains. Many companies have ye