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AmiSights
Your Daily Dose of Business Financing Insight
Start your day here and let AmiSights keep your entrepreneurial flame lit.
Welcome to AmiSights, where business strategist, Ami Kassar of MultiFunding writes his daily blog. Ami shares insights about business growth, sustainability, financing market trends, inspirational messages and a little humor mixed with a dose of humility.


AmiSight 5/21: The Cost of Rushed Financing Decisions
One of the biggest mistakes borrowers make is putting themselves in a position where they have to rush financing decisions. I recently spoke with a prospective client seeking about $1.6M for real estate and another $400K for construction for a startup business. An SBA loan could be a strong fit, but because it’s a startup with real estate involved, the process could realistically take 90–120 days, especially if environmental reports are required. They told me they may pursue
Ami Kassar
1 min read


AmiSight 5/20: America’s Reading Recession
I read a fascinating article on AP News about what researchers are calling a “reading recession” in America. Even after schools recovered from the pandemic, reading scores across the country continue to decline. What surprised me most is that experts say this trend actually started years before COVID. The article highlighted something bigger than test scores: reading may be competing against an entirely different childhood than previous generations experienced. Smartphones, s
Ami Kassar
1 min read


AmiSight 5/19: The Rise of Preventative Health Theater
I read an interesting Bloomberg article about startups offering expensive full-body health scans that promise to detect future disease risks before symptoms appear. Think MRI meets Apple Store experience. On one hand, the idea is compelling. Most healthcare systems are built around treating illness after it happens, not preventing it early. The companies behind these scans are betting consumers will increasingly pay for proactive health optimization. But what struck me most w
Ami Kassar
1 min read


AmiSight 5/18: My Completely Irrational Tipping Habit
I’ve realized I have a very strange tipping habit. If I walk into a coffee shop, I almost always tip. If I take an Uber or Lyft, I always tip. But if I go through a coffee drive-thru? I almost never do. Same coffee. Same company. Probably the same person making the drink. Yet somehow my brain treats it completely differently. I think part of it is human interaction. Standing inside a coffee shop feels personal. A drive-thru feels transactional. But logically, that distinction
Ami Kassar
1 min read


AmiSight 5/14: Four Degrees of Communication
During COVID, my friend Eric Schurenberg, then Inc.'s editor-in-chief, taught me about the three degrees of communication. The concept resonated because it explained something I had felt but never fully articulated. The first degree is written communication — email, text, Slack, WhatsApp. It’s fast and efficient, but also where misunderstandings happen most easily. People can’t hear tone, read body language, or fully understand intent. The second degree is video communication
Ami Kassar
1 min read


AmiSight 5/13: Amazon’s Next AWS Might Be Logistics
According to Wall Street Journal, Amazon is executing a bold strategic move: opening its massive supply chain infrastructure to outside businesses with Amazon Supply Chain Services. The comparison to AWS is intentional. First, Amazon built world-class infrastructure. Then it commercialized it for everyone else. Amazon is now replicating this playbook with warehouses, freight, fulfillment, trucking, and delivery. The main takeaway is that companies increasingly prefer not to i
Ami Kassar
1 min read


AmiSight 5/12: Built on Purpose: How Inclusion Became Their Superpower
Discover how John's Crazy Socks turned passion into purpose, breaking industry stereotypes and transforming lives. Join John and Mark X. Cronin as they share their journey from a garage startup to a $10 million social enterprise, all while spreading happiness and creating jobs for people with differing abilities. "Our mission is for happiness. A large portion of what we do is show what people with differing abilities can do. It starts with John. When you have down syndrome, w
Ami Kassar
1 min read


AmiSight 5/11: Demand for SBA Loans Isn’t Down — Access Is
Last week, I was featured in the Philadelphia Business Journal in an article titled “SBA Loan Demand Dips as Changes Make Borrowing Harder for Some.” It’s absolutely true that recent SBA changes are making it harder for many entrepreneurs to qualify for financing. But harder access does not necessarily mean weaker demand. At MultiFunding, we see no evidence that business owners need less capital. If anything, many are simply being pushed toward more expensive alternative lend
Ami Kassar
1 min read


AmiSight 5/8: Character Is the Only Currency That Lasts
Anne Frank once wrote, "Human greatness does not lie in wealth or power, but in character and goodness." It's a striking reminder coming from a young girl who had lost almost everything, and yet still chose to believe in the best of humanity. In a world that constantly measures success by money, status, and influence, these words feel more relevant than ever. True greatness, as Anne understood it, is quieter than we think. It lives in small, everyday choices — being honest wh
Ami Kassar
1 min read
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75 E. Butler Avenue
Ambler, PA 19002
800-276-0690

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