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Writer's pictureAmi Kassar

AmiSight 1/7: Make Your Customers Feel They Are Getting Value

There’s a delicious smoothie store near our office, and I often sneak down there during the day for a “treat.”


While the smoothie is healthy and filling, two parts of the experience always bother me. First, the price—how can 12 ounces of fruit cost $14? And second, it annoys me that there always seems to be extra smoothie left at the bottom of the mixer, wasted.


But last week, I had a pleasant surprise. The nice lady behind the counter asked me if I’d like the extra. I said sure—and, to my amazement, she filled an entire second cup!


Now, I’m not sure I can ever bring myself to order another $14 smoothie without expecting the same treatment.



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