In these times of uncertainty, value is king. With tariff threats, stock-market swings, and mass layoffs, consumers are on edge and want the best bang for their buck.
The Wall Street Journal reports that Americans feel more pessimistic about the economy than they did before President Trump took office. According to the University of Michigan’s preliminary February survey, consumer sentiment fell about 5% to its lowest reading since July 2024.
In response, companies making everyday products like snacks, cosmetics, and garbage bags are looking at how to bring out the value of these items to shoppers of all demographics and income levels. As the spending gap widens, companies are coming up with more deals that appeal to those with a limited budget.
For example, PepsiCo will sell multipacks with as few as six or eight bags of chips, an option that could appeal to a cash-strapped shopper at the end of the month, and Clorox is marketing stronger Glad trash bags and more-concentrated Pine-Sol cleaner as ways for shoppers to get better value.
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